Intridea is excited to participate in the AWS Start-Up Challenge.

We've entered three of our applications:

Scalr is a self-curing and auto-scaling environment built on EC2 and S3. Scalr makes it dead simple to create, configure, and maintain a custom server farm for your application that's fully redundant, self-curing and scales automatically based on load averages.

MediaPlug allows site operators, developers, and entrepreneurs to add images, audio and video to their websites at a fraction of the cost. It's a white-label plug-and-play solution that provides image, audio and video transcoding to dozens of popular formats.

SocNet is an extensible and fully customizable full-featured white-label social networking platform.

All three products will officially be beta launched November 5.