If you have a product in the technology sphere, chances are people are going to be talking about it on Twitter. Given the outspoken nature of most Twitter users, it’s probably a good idea to keep track of what people are saying about your company, product, or yourself. Luckily, Summize, a Twitter search engine, gives you the all tools you need to easily track any term you want to remember on Twitter.

It’s as Easy as One, Two. No Three Required

Just go to Summize and make a query for the brand or product you want to track, joining all of the possible spellings of that product with "OR"s (case does not matter, so MyProduct and myproduct are the same).

Now in the search results, all you have to do is click on the “Feed for this query” button and subscribe to it in your favorite RSS reader. You will automatically be updated any time anyone in the Twitterverse talks about your terms!

On the go? Summizer to the rescue!

Jon Maddox of Mustache, Inc. has created a great tool for iPhone users called Summizer. It lets you track terms via Summize with a simple interface and remembers your terms for your next visit. So if you are more likely to poke around on your iPhone than your RSS feeds, that may be a better solution for you.

Knowing what people are saying on Twitter is a valuable way to hear opinions of some of the tech world’s earliest adopters, and also gives you a chance to respond to criticisms and frustrations. Take the couple of minutes to set up your product’s feed and you will not regret it!