This article focuses on the correlation of UX and brand equity to quantitative measures that we see in market value.

User experience (UX) is a catch-all term that we use in the software industry to describe the overall feeling that an end-user gets when using a product. The UX is the attitude that is triggered when using (and subsequently thinking about) a company and their products and services. Since your user's attitude affects their future behavior toward your brand or product, a good user experience is vital to product adoption, engagement and loyalty.