If you're running any kind of service that uses e-mail as a communication method (which is just about everyone) and you want your users to be able to take some kind of action from the email (as just about everyone does) then you should be using Signed Idempotent Action Links. Now I know what you're thinking, "Signed Idempotent Action Links? But EVERYONE knows what those are!". I know, but here's a refresher anyway (ok so I made up the term, but it's descriptive!).

Today we launch a suite of social enterprise solutions that will change the way you do business. Introducing Socialspring: business software, humanized. We've reimagined how social enterprise software should work and our tools are rooted in the modern tenets of social interaction to engage, empower and strengthen your employees in the areas of productivity, company culture, process, and workflow.

Web-based consumer software has drastically changed what employees expect out of the tools they use to get work done. Yet business software has not kept pace. This is why Socialspring applications have been designed with a focus on real world behavior for easier and more natural collaboration, communication and sharing.

Socialspring launches today at the Enterprise 2.0 Conference in Boston. The Enterprise 2.0 crowd is a diverse mix of thought leaders, small and large business owners, forward-thinking CTO's, and game-changing innovators. It makes sense to unveil Socialspring among this crowd and we're excited to engage with people in various markets to show them how our software can open up dormant lines of communication, expose hidden resources within their companies, and give their employees the emerging tools necessary to collaborate and innovate in today's enterprise world.