Thought Leader – Strategic Solutionary – Creative Ideation – Digital Marketing Strategy – Emerging Media Strategy – Integrated Demand Generation

If you’re a programmer these words might make you feel unwell. To an outsider it seems like the Marketing crowd dresses themselves with esoteric buzzwords in order to mystify and confuse the rest of us. But to be fair, most (real) marketing professionals are creative and brilliant problem-solvers and avant-garde engineers within their own culture — just like most programmers. It’s best not to mark and avoid the otherworldy marketers, though it might be tempting. Whether or not we understand their language and their seemingly mystical approach — we need them.