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Buyers switch from one product to another. Understand the emotions that drive the switch.

From my reading his post, it seems that this was difficult to acquire. He mentions many people, communications and time all working together to make this available to the public.

"History shows that where ethics and economics come in conflict, victory is always with economics. Vested interests have never been known to have willingly divested themselves unless there was sufficient force to compel them."

Coming from having worked in CV for many years in varying degrees, as well, knowing some rather heavy weights working within it today, I was interested in this book from a review perspective.

Data Science in the NOW - It Takes an ARMY of tools. Open Analytics Summit