SocialCode, the leading social advertising agency which recently acquired fifteen of Digg’s best engineers, empowers hundreds of companies to realize the power of social marketing.

SocialCode uses complex algorithms to aggregate mass amounts of useful data for their ad campaign users on social network sites like Facebook and Twitter. They approached Intridea to develop a set of tools that would enable ad managers to consume and relay information to clients from these complex data sets.

Due to the dense nature of the data sets derived from social networking sites, building a toolset to intelligently expose the data to analysts was no easy undertaking. Ad campaigns are costly and run around the clock; therefore, the tools to collect, analyze and display that data need to be resilient and fully optimized at all times.

A basic data visualization tool, while appropriate for basic Facebook users, would not have worked in this situation. SocialCode's scientists analyze the data and apply elaborate algorithms to make calculated determinations about a campaign's target audience. They use the data to guide campaign managers on the optimal ways to reach and engage their intended market. Therefore, we had to preserve the density and complexity of the data with elegant, concise visualizations that exposed the meaningful aspects of the data without oversimplifying it.