Research & Strategy

User Interviews & Persona Matrix

Without knowing your customers, you’re working blind. What’s their background? What are their needs? What drives their decisions? Answer these questions and you’ll be on your way to providing the ideal experience they’ve always hoped for. With tools like User Interviews and Persona Matrices, Intridea helps you not only find those answers, but actually understand them.

Application Audits, Usability Studies

The ease with which your users navigate your products is critical to your success. What may seem like small design mistakes can mushroom into serious product problems and quickly drive potential and current customers away. Application Audits and Usability Studies allow Intridea to find these issues fast before they get another chance to hurt your bottom line.

Competitor Analysis

At this very moment your competitors are giving you something; information. Competitor Analysis is an essential tool for any company looking to understand their field. At Intridea, we regularly conduct extensive competitor analysis for some of the biggest brands in the world to help them not only stay on top of their competitors, but to also shape their own unique offering.

Interface Design

Poor User Interface design can destroy your bottom line, if not kill your product outright. Your interface is the front lines of your battle to keep your users pleased; it’s not something to take lightly.

Agile User Interface Design

Agile isn’t just a development philosophy - it’s also a powerful way to design interfaces. We’ve taken the best pieces of the Agile software development process and adapted them to create a design system that consistently creates quality work, faster. By using incremental changes and less resource overhead, our designers take less time to find what works and eliminate what doesn’t.

Design Prototyping & Testing

Imagine the issues you’d avoid if you could bring your project plans and comps to life for early feedback and user testing. This is exactly what Design prototyping allows us to do. An important part of our process, we use Design Prototyping to give you a peek into the future of your project.